A big thank you to all who came along and to the guys who set up Paddle Round The Pier, a great charity event. Luckily for us the weather was lovely, albeit a little windy!

We were very lucky to be asked into the VIP area for the event to supply complimentary for all the VIP guests. We went all out and hand made little flips flops for a mini beach scene, surfboards on the waves and beach balls. As always these were very well received and they disappeared so quickly!

Have a look at some pictured below!

Cupcake Tower in the VIP tent!

Handmade flip flop and surf board decorations

Paddle Round The Pier Printed Cupcakes, yum!

The term cupcake was first coined long ago in 1828 by Eliza Leslie in her “Receipts” cookbook and had long been considered an American product which was made popular by the Sex and the City TV series.

There are actually two variations of the term cupcake; “cupcake” and “cup cake”. The first referring to the old pottery ramekins that these individually portioned cakes where baked in. The latter referring to the measurement of cups used in the recipe for cup cakes on the other side of the Atlantic.

You may also refer to them as Fairy Cakes if you are in the UK. This name given in reference to the size of the cake, perfect for a fairy tea party!

You don’t have to look far to see the debate on the true name for these little cakes. But we stand firm in calling them cupcakes, not only because everyone else does, but because we like it.

The sponge

If you have every made yourself a batch of cupcakes and looked up a recipe online you’ll notice that there are many variations for the recipe. Everyone boasts about having an authentic American recipe, and we congratulate them. But at Indulgence Cupcake Company we have a very different theory.

Our family was brought up on traditional English cake, the kind of stuff Nan used to bake. In fact, our recipe is exactly that, the kind my Nan used to make. My good old Nan used to whip up at least a cake a day, all sorts, she never stopped. But my favourite was always her sponge; moist, full of flavour and delicious! She swore by her recipe and it was a closely guarded secret.

We have used this recipe since the day we started baking cupcakes as we know it makes for the most delicious cupcakes in the UK. Some people have often asked us about the quality of the sponge as they have concerns that they will be tasteless and dry. We reassure them that you can eat our sponge without any icing and still have an amazing experience.

The Great British Cupcake

We are proud to call ourselves The British Cupcake Company because we know the British palette for cake has evolved differently from the rest of the world. We offer the finest British Cupcakes which we know you will love.
Of course, if you disagree there are plenty of American Cupcake companies in the UK for you to choose from.

This Sunday, the 4th July, will be known as Cupcake Independence Day!

Jeremy
Director

Sources:

Wikipedia

We’re very excited that we will be coming to the Paddle Round the Pier festival this year!

We will be hosting the Tea Dance Tent at this year’s festival and will be selling our yummy cakes alongside all the dancing! Hopefully the weather will be perfect for a bit of tea and brighton cupcake! Either way make you pop along to support Europe’s largest free beach festival, support the great causes and grab yourself a cuppa and cupcake!

Yum!

We have made our donations but thought we’d share this with our lovely cupcake friends as they are still trying to reach their target.

Please donate here: http://www.justgiving.com/handle10K

Find out more about the great work Clic Sargent are doing to help beat childhood cancer.

Got a question about cupcake baking, design or creation?

Stuck for inspiration?

Not sure what the best cookie recipe is?

We’ve all been there! Well, we’re proud to announce the Beta launch of our cupcake forum today! We aim to help all us cupcake bakers (and bakers) out there to share ideas, ask questions and solve problems!

So register today on our cupcake forum, it’s free!

In the month of March Indulgence Cupcake Company will be donating 10 pence from every cupcake sold to Ovarian Cancer Action, the UK’s leading Ovarian Cancer Charity to support their Cupcake Break Campaign.

We love to support worthy causes in any way we can so we decided that we would not only raise money for the charity by making a donation from every cupcake sold, but also help raise awareness.

If you can help us raise awareness in the Brighton and Hove area then please get in touch.

About The Cupcake Break

The Cupcake Break is a great way to have your cake and help beat ovarian cancer. We think that all good girls deserve to be a little bit naughty once in a while and our version of the traditional coffee morning means you can do just that.

Simply get your friends together to share delicious cupcakes and indulge in a lip-smacking chat. You can bake your cupcakes, buy them or even ask your guests to bring their own.  Just ask everyone to make a donation to Ovarian Cancer Action to take part and make sure they have a truly scrumptious time.

You can host your cupcake break whenever and wherever takes your fondant fancy.   As long as everyone makes a donation to Ovarian Cancer Action, you have every excuse to let them eat cake!

There’s no time like the present and as March is Ovarian Cancer Awareness Month…

Sign Up Today

We were loving the snow this morning, so much snow (;-)), we decided to make a Snowzilla (Snowman Cupzilla)! We hop you like it!

We are so excited to recognised by one of the UK’s leading newspapers and we’ve been getting lots of people visiting our website to find out more

Read the article here.

OK, so we know that it’s not even November yet. But we are so excited about our Christmas cupcakes that we had to share them with with as soon as possible.

Hand-crafted to celebrate the festive season we bring you the tastiest cupcakes you’ll eat the Christmas.

Santa’s Hat - Start with a vanilla based crammed with strawberry jam. Topped with a smooth strawberry butter icing in the shape of a Santa hat.

Frosted the Snowman -  comes in the form of a delicious lemon sponge base. Topped with a smooth vanilla butter icing. Fondant coal eyes and smile and a fondant carrot nose.

Yuletide Log – We top a delicious vanilla sponge with an amazingly chocolatey chocolate butter icing. Dusted with icing sugar and topped with fondant holly leaves.

Christmas Tree – A light but rich chocolate sponge is topped with our gorgeous mint flavoured, green butter icing and adorned with fondant baubles and topped with a fondant star.

Available to order now in our special presentation boxes or custom orders for your Christmas party or event. Find out more about our Christmas cupcake collection.

Planning a corporate event, launch party or just want your face on a cupcake?

Exciting news, we now have the facility to print any image or logo onto cupcake. There’s endless possibilities with what you can have on your cupcake! If you are planning a corporate event then they not treat all your guests to a branded cupcake. All your guests will enjoy munching their way through your company logo!

Because they are so special and bespoke they require a special price (don’t worry, it’s not as expensive as it may seem!) so give us a call to get cupcakes for your next corporate event.