Meet Jo, Jo loooooves to bake! Jo was crowned winner at the Brighton Bake Off, a charity baking competition run by us! We were so impressed with Jo and her skills that when we read in the local paper her dream was to work full timer a baker we had to snap her up! Jo [...]

We’re always looking at fun ways to create new and exciting cupcakes. As part of the line up we’d like to introduce QR Code cupcakes! Quick Response Codes (QR Codes) are exactly the same as the normal bar codes you get on a packet of sugar except they can contain lots more information such a [...]

Brighton based charity baking competition, Brighton Bake Off, received a boost today by confirming that BBC 2’s Great British Bake Off winner Edd Kimble will be a judge. Edd took part in 2010’s televised baking competition where he was pitted against 9 other hopefuls through a series of increasingly difficult baking challenges. He was crowned [...]

On Thursday 3rd March from 7pm to midnight the Indulgence Cupcake Company Team will be part of an amazing shopping and pamper evening  at the G Casino. The event is is in aid raising money for Marie Curie. Come along and buy our delicious cupcakes and watch us at work creating our amazing designs.  We [...]

It’s not often you can say a national treasure has enjoying you cupcakes, but we can say just that. Ronnie Corbett, comedy legend popped along to the VIP area of the Paddle Round the Pier festival this year to relax in the chilled out space and enjoy a cupcake. We’d donated a massive tower of [...]

Who wouldn’t like a free cupcake? Want to be a cupcake tester? Our philosophy is that our cupcakes have to be perfect. We love our cupcakes and everyone who tries them does too! And we’re throwing open our doors to our cupcake bakery and our ideas to get to know you and what makes the [...]

Did you get a chance to come see us at the Tea Dance Tent this year at Paddle Round the Pier? We had a great day and we sold lots of our delicious cupcakes! A big thank you to all who came along and to the guys who set up Paddle Round The Pier, a [...]

The term cupcake was first coined long ago in 1828 by Eliza Leslie in her “recipe” cookbook and had long been considered an American product which was made popular by the Sex and the City TV series. There are actually two variations of the term cupcake; “cupcake” and “cup cake”. The first referring to the [...]

We’re very excited that we will be coming to the Paddle Round the Pier festival this year! We will be hosting the Tea Dance Tent at this year’s festival and will be selling our yummy cakes alongside all the dancing! Hopefully the weather will be perfect for a bit of tea and brighton cupcake! Either [...]

Our friends over at Handle Recruitment are taking part in a 10k military fitness assault course to raise money for the Children’s charity Clic Sargent. Clic Sargent is a wonderful cause that raises money to help care for children and young people living with cancer. As I am sure you will agree, this is a [...]